(n) the rate at which a target is reached (such as the number of mail shots needed before a customer makes an order for a product advertised on them)- tempo w jakim dany cel zostaje osiągnięty (np. liczba wysłanych ulotek reklamowych zanim klient złoży zamówienie na reklamowany produkt); This company keeps raining people with all possible junk mail and mail shots; I wonder what their hit rate may be.